"Yay an advert objectifying women! I must have that perfume!" totally!!!

im with ya! whats the point in that???
seriously, why would we want to buy product on the because the advertisement for it was making women sex objects and encouraging the patracrtical society we live in?? (hehe i cant spell that)....omg i could rant for ages but i stop and just say, your sooo right!

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For as long as one hundred of us shall remain alive we shall never in wise consent submit to the rule of the English, for it is not for glory we fight, for riches, or for honours, but for freedom alone, which no good man loses but with his life

Exactly, if I buy something with a crap advert like that for it, I either buy it in spite of the advert, or don't buy it even though I want it because of the advert. Most times I just wont buy it.

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My prints go up to large sizes, and are set cheap [link]

lol same! XDDD

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For as long as one hundred of us shall remain alive we shall never in wise consent submit to the rule of the English, for it is not for glory we fight, for riches, or for honours, but for freedom alone, which no good man loses but with his life

It's a funny thing. People use "attractive" people in advertising for two reasons- to draw your attention, and to make you want to be like them.
As a guy, i think the people who i most want to emulate in adverts, by buying the stuff are guys who are likeable and reasonably attractive, but not poncey, with babyoiled abs and floppy hair and faraway stares and that. On the other hand, you see men's magazines like GQ full of stuff like this, usually in black and white, and usually for some overly expensive designer name thing that isn't really my bag anyway.
My sisters always perk up when there are ladies they like in ads and say "she's so pretty", and usually about girls who I don't think are all that at all- usually waif like models who are what you tend to see in adverts for girls' stuff. The kind of girls who appear in adverts for premium rate phonelines and in gentlemen's magazines don't really appeal to them, and they see them as "ordinary". I am undecided as to whether it is because these girls have a "saucier" look, or are physically more robust.
Basically i think the advertisers are doing their job right- women like the women in adverts for women's things, and men like the women you see in adverts for men's things.

BTW, perfume is designed for pulling and that- you buy it because you want to be more attractive. Take a look at your average "gillette" ad, where the hunky guy with a square jaw and washboard abs usually gets his freshly trimmed chin stroked by some babe. Is this "objectifying" men? People respond to the advert because they realise they are objects, and hope that by buying the stuff they will become more like the guy with the abs and get some chick to stroke them. I don't have a problem with this.

I don't know your sisters may, but that doesn't mean all women do, and especially older women... I don't mind the waifs, it's more about the fact in most of the ads the women never wear very much.

I think the phoneline girls, thats because you wont find many respectable models doing that kind of thing, it would look bad on their cv.

I wouldn't think that the guy with the girl stroking his jaw is sexist at all. Because their both young and good looking and not wearing a lot. And he's got a hot gf. And if it was the other way around, I wouldn't find that sexist either.

Whereas adverts for girls perfume, it's only half naked woman. While pretty may apeal to some women, pretty doesn't mean half naked.

If you counted all the ads that objectify women to the amount that objectfy men, I'd say it'd be 70/30

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My prints go up to large sizes, and are set cheap [link]

It's women who buy the stuff. If it didn't help sell the perfume, they wouldn't do it. It's not to do with what men want, but what women percieve that men and other women think is attractive.
What exactly does "objectify" mean BTW? I get the feeling it is to do with judging people on stuff like what they look and smell like, rather than soley on their personality and things. Isn't that what perfume is all about anyway?

That link proves that it doesn't make women want to buy the stuff. I think women buy the perfume in spite of the advertising, an advert's never made me think "oh I want that now" the only thing they do is draw my attention, and that's only when it's a funny advert.

Objectify, well that women are only about looks and sex, when theres so much of that it annoys me a lot. I wouldn't mind if it wasn't so one sided. And in art it doesn't bother me unless it's really blatant because the whole point of art is it's not true to life.

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My prints go up to large sizes, and are set cheap [link]

Mens' aftershave adverts are just the same. There is no other selling point for overpriced smelly water that you put on your face.
I don't really see any onesidedness, although i haven't really being paying too much attention. I think women on average are more fussed about what they look and smell like, and men aren't prepared to blow quite as much money on it, so that's why you see loads of adverts for ladies' things.
I think if anyone is to blame it's the women themselves- i can't tell a Chanel from a Tesco Value, and i think for most guys it's the same. Girls want to look cool to other girls, and that's why they worry about fashion so much. They look at the monochrome anorexics in the perfume ads and don't think "i want to be a dick magnet", they look at them and think "i want some of that super classy fashionableness, that guys wouldn't understand".
On the flipside, you see the ads like this in Loaded and that, with the poncey model guys, and i think a lot of the guys reading it must think "i don't know shit about aftershave, but this one has a really poncey ad and costs loads of money, so girls will probably like it".
Perhaps i'm just talking out of my arse though.

Okay... you're talking shaving and mentioned the other way around. If I shave my legs does that mean a handsome man will come into my bathroom and feel my legs?

Thing is... sadly the majority of women just live for the superficial, even if it isn't at a conscious level. If i buy a perfume it's because I like the scent, not because of the scantily clad bint who is advertising it.

Advertising is crap. I mean, look at all the sad people who brought FCUK clothing because "OMG it looks like my T-shirt says Fuck on it, but it doesn't!" It is really not cool; so I just brought a T-shirt that said Fuck on it instead.

If you ever buy women's magazines it is as follows 90% advertisment, 4% celeb gossip, 4% revolutionary diets and 2% fashion. So if we are sad enough to buy the mags then we are bombarded with ads telling us what to own, gossip about people who we'd apparantly like to be, diets and fashion so we look like the people we'd like to be.

99% of women repress themselves by dolling themselves up as the perfect object for a man to own. It's patheic... really.

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"So for one moment in time, you'd find that you're mine and softly I'd kiss you and weep."